The elevation of Open Banking is continuing in US gaming as Trustly confirmed a new collaboration with Light & Wonder.
It’s a collaboration that will place an enhanced focus on cashless transactions to retail venues.
Trustly underlined that it is seeking to bring the benefits of Open Banking in the online betting and igaming space to the physical gaming sphere via this partnership. The firm’s in-person payments offering will be combined with Trustly ID to enhance KYC and AML compliance.
Jon Wolfe, President of Global Systems and Services at Light & Wonder, commented: “Trustly is the leader in Online Banking Payments with a proven track record in online sports betting, and we’re proud to work with them to power our cashless solution on casino floors.
“Cashless is the future of in-person gaming, and we’re proud to pioneer the solutions that continue to drive innovation.”
It comes amidst the growth of cashless payments, which are becoming more widespread across the land-based gaming space, including both betting shops and casinos. In some jurisdictions, such as the Australian state of Victoria, this is being mandated into legislation.
John Parsons, VP of Gaming at Trustly, added: “Light & Wonder stands at the forefront of the global gaming industry, crafting unparalleled gaming experiences across its diverse divisions.
“The introduction of RAPIDPLAY, leveraging our In-Person Payments feature of Trustly Pay marks a pivotal innovation for direct funding of games from player bank accounts via personal devices. We are proud to collaborate with Light & Wonder to deliver quick and secure instant payments on the casino floor.”
The business benefits of the cash-to-cashless transition have not gone unrecognised by operators and payments providers. Trustly stressed that in-person payments can be a ‘game-changer’ for casino firms.
Online betting and gaming is one of Trustly’s core markets, and the firm counts some significant clients in the sector, such as the Nederlandse Loterij and Betway.
