Light & Wonder has strengthened its third-party content offering by securing a strategic partnership with Bragg Gaming Group.
Under the terms of the agreement, Bragg’s collection of in-house and subsidiary studio content will become available on Light & Wonder’s aggregation offering. This will see slot titles from Bragg studios such as Atomic Slot Lab, Indigo Magic, Wild Streak Gaming and Spin Games integrated onto Light & Wonder’s online ecosystem.
Matevž Mazij, CEO at Bragg Gaming Group, commented: “Light & Wonder is a world-leading platform and games provider, and this distribution deal will be hugely beneficial for us, as our content will be in front of new audiences through its large operator network boosting exposure of our games.
“We have focused on strengthening our content portfolio over the last year and this partnership is a testament to the popularity and appeal of our games which have been proven successful in markets globally.”
In addition to its own studios’ slot releases, Bragg’s latest integration agreement also includes content from the group’s Powered by Bragg partners, providing Light & Wonder with ‘highly localised and unique titles’.
Bragg’s content offering will be made available to Light & Wonder’s partner network both in European and North American markets, with the deal said to be targeting the US and Canada to ‘grow the reach’ of Bragg’s games.
Steve Mayes, Senior Director Digital Partnerships at Light & Wonder, added: “We are thrilled to be working closely with Bragg, and are looking forward to offering their content across our network.
“This deal is a great showcase for the power of our aggregation platform and global scale. We already have a number of key operators lined up to launch Bragg games and excited to further expand our portfolio of games partners.”