Bally’s welcomes OPTX as Enterprise AI partner for tech solutions


Bally’s Corporation has formed a multi-year collaboration with OPTX, appointing the tech provider as its Enterprise AI partner for operational solutions. 

The deal will see OPTX’s roster of AI-powered igaming tech solutions integrated into every Bally’s proprietary across the US, aiming to elevate gaming experience across its venues with analytics and player engagement tools. 

Brooke Fiumara, Co-CEO at OPTX, commented: “The chance to collaborate with an industry titan such as Bally’s is truly humbling. Serving as the Enterprise Al partner for Bally’s is not only an honour but also a significant responsibility.

“Introducing an operational forward tool to the enterprise holds immense significance as it empowers the organisation to fully harness the capabilities of AI through OPTX’s award-winning operational functionality.

“By adopting such a tool, the enterprise gains a strategic advantage in leveraging AI technologies and operational efficiencies across various aspects and all levels of its operations.”

As a part of OPTX’s tech offering, Bally’s venues will benefit from slots and table games analytics and recommendations, slot dispatch and player development integration.

“OPTX’s growth over the past five years instils confidence in our commitment to innovation, making us the most advanced tool in the industry,” said Rukku Rupanagudi, CTO at OPTX.

“We are thrilled to embark on this transformative journey with Ballys, where OPTX’s technical capabilities will play a pivotal role in shaping the future of casino operations.”

The rising influence of AI in igaming was the focus of a recent pre-CasinoBeats Summit feature with Casumo’s Cristina Turbatu, in which she explained how AI will have a ‘pivotal impact’ on the future of the industry. 

Commenting on the tie-up with OPTX, Dan Cherry, SVP of Gaming Operations at Bally’s Entertainment, added: “OPTX does a remarkable iob at incorporating artificial intelligence into the day to day lives of operators. They’ve been able to leverage a powerful Al engine in a way that creates simple, meaningful and easy to execute actionable tasks to improve operations.

“Their platform will allow us to create a better customer experience and reinvest in our gaming product aggressively.”