LeoVegas Group has continued its focus on marketing through a new collaboration between BetMGM and Tottenham Hotspur Football Club.
The partnership marks LeoVegas Group’s third Premier League partnership deal in just a week, having also agreed with Wolverhampton Wanderers F.C. and Newcastle United F.C.
Sam Behar, UK Director at BetMGM, said “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”
The operator has become the club’s Official Betting Partner, as well as the Official Front of Training Wear Partner of Tottenham Hotspur Football Club.
The partnership will enable increased awareness and reach of the Group’s sportsbook brand BetMGM, which was recently launched in the UK and the Netherlands. Customers and fans can expect to be included in partnership events, including unique experiences for fans and giveaways.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, added: “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.”
