iGP has continued the expansion of its services through a new collaboration with First Sportsbook.
Through iGaming Deck, the deal will see First supply its Tier 1 sportsbook solution to iGP’s platform and white label partners
It’s a move that expands iGP’s offering as the firm continues on a path of growth, with the firm seeking to tap into the First Solution, which ‘combines the best odds and markets with unique acquisition tools’.
Commenting on the partnership, Jovana Popovic Canaki, Deputy CEO of iGP, said: “Partnership for iGP is about much more than just technology; it’s about shared visions and goals. First Sportsbook and iGP are focused on growth for our partners and by joining forces, we will provide ambitious Tier 1 operators with the powerful casino and sportsbook solutions they need to compete and realise their igaming ambitions.”
This latest partnership sets the trend for First to continue expanding its operations by bringing its sportsbook to existing and emerging markets in collaboration with companies like iGP.
First CEO, Tom Light, added on the deal: “Working with a top platform provider such as iGP is really exciting and we look forward to complementing their online casino, aggregation and platform product suite with our Tier 1 sports betting solution. Being able to deliver the most modern and best-performing sports betting technology to our partners is hugely exciting and we look forward to going live with many of them in the coming weeks.”
It also marks one of the first major moves since Popovic Canaki’s appointment. Speaking to CasinoBeats shortly after commencing the role, she emphasised: ”It’s an exciting time for iGP, we’ve had a busy start to the year, but the whole team is now beginning to turn our attention to showcasing our progress to our partners at the SBC Summit in Lisbon in September.
“For us, this event will be a key point in the year, and it will be an important moment to push the business further forward.”
