Optimove has secured partnerships with Captain Up and Gamanza Engage to launch a new gamification solution orchestrated by Artificial Intelligence.
Leveraging its existing expertise in the AI field, Optimove will aim to use the technology to unlock the entire customer journey for igaming and sports betting providers in collaboration with Captain Up and Gamanza.
Pini Yakuel, CEO of Optimove, explained: “These partnerships are the first to deliver a best-of-breed approach for powerful personalised gamification experiences. Sports betting and igaming operators now have more than just gamification; they now have AI-orchestrated gamification as part of the entire player journey and experience.
“Sports betting and igaming operators will be able to keep their players engaged at levels that, until now, were not possible. AI-orchestrated gamified engagements are the future of how marketers build strong relationships with both current and new players.”
Through the two partnerships, Optimove will extend its offering to operator partners with a view to present them with additional AI-powered features.
“We’re super excited at Gamanza Engage to have forged this partnership with Optimove,” said Robert Civill, Chief Commercial Officer of Gamanza Group. “Optimove has defined the standards for CRM and automated Marketing in igaming, and our objective at Gamanza Engage is to become the industry’s reference for casino & sportsbook gamification.
“This partnership combines two best-of-breed solutions and allows operators to easily utilise the Gamanza Engage gamification suite with the huge added value of a slick integration with the Optimove CRM. This unity between player communication and gamification is a serious advancement in the overall player experience and adds a new layer of personalization.”
The new solution will boast integrated gamification for personalisation, real-time orchestration and holistic campaign measurement.
“Furthermore, with Gamanza Engage’s ‘Boosters’ mechanic, Operators have new marketing tools at their disposal, and an alternative to traditional bonuses that reduces cost while driving engagement.”
Uri Admon, CEO of Captain Up, added: “The collaboration with Optimove introduces a new era of value creation for our partners. By combining Optimove’s advanced data analytics and marketing automation with Captain Up’s innovative gamification and loyalty solutions, we are unlocking new levels of personalised customer engagement.
“This synergy allows us to offer tailored experiences that drive higher customer satisfaction and retention rates. Captain Up recently won ‘Innovation in Mobile’ and ‘Mobile Supplier of the Year’ at the latest EGR B2B awards, further solidifying our position as a leader in the loyalty industry.
“Together, we are setting a new standard in the industry, providing our clients with the tools they need to reward more loyal and engaged customers. Our platform’s versatility and powerful features enable clients to drive user behaviour, increase lifetime value, and enhance customer loyalty.”