PENN Interactive has united with Light & Wonder for the expansion of its live casino offering at its online Hollywood Casino platform in Michigan.
As a result of the launch, it will see the first time Light & Wonder Live has created bespoke live dealer tables utilising an operator’s brand in Michigan as well as the first time that PENN has launched online casino games with local property branding.
Integral to the Light & Wonder Live games offering is an ultra-localised strategy, with games including a myriad of customisable features.
Dana Jackel, VP Commercial & Managing Director, U.S. iGaming at Light & Wonder, said: “This is a very exciting launch for us. We expect that the combination of the Hollywood Casino brand and our premium features will make for a highly relevant and extraordinarily fun gaming experience in North America. We believe PENN Entertainment’s players will love our feature-packed live dealer casino portfolio, and we look forward to enjoying mutual success in Michigan and beyond.”
The selection of new titles launched includes Hollywood Casino at Greektown branded blackjack tables in Michigan, as well as a new live-dealer version of LUCKY CAT BACCARAT, a popular original title from Penn Game Studios (PGS).Jason Birney, Vice President of Operations, PENN Interactive, added: “We are pleased to partner with Light & Wonder to launch these bespoke gaming options for our customers in Michigan. The addition of these games enhances our overall online casino offering in the state and creates important omnichannel touchpoints between our Greektown property and our Hollywood Casino product.”
