Finnplay integrates Mindway AI safer gambling technology into offering

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Finnplay, an igaming platform provider, has formed a partnership with Mindway AI, integrating the Danish software company’s safer gambling technology onto its platform.

The Nordic-based platform supplier noted that the collaboration will assist operators with their safer gambling practices by providing them with “enhanced tools to detect and monitor at-risk gambling behaviours in real time”, helping to promote responsible gaming and safeguard players’ well-being.

“Our strategy in Finnplay is to be a platform of cooperation and bring together the best operators, the best providers and the best solutions to ensure players and regulators have the best and safe experience for gambling,” stated Jaakko Soininen, Managing Director of Finnplay.

“We’re excited about partnering with Mindway AI. This partnership is at the core of this strategy, bringing world-class responsible gambling tools available for our operators to enhance the player experience.”

Finnplay added that operators using the combined solutions will “benefit from seamless integration, real-time monitoring and advanced AI-driven insights that will help them protect their players while optimising their operations”.

Rasmus Kjaergaard, CEO of Mindway AI, added: “Mindway AI is dedicated to creating innovative solutions that enhance the safety and enjoyment of gaming experiences. By partnering with Finnplay, we can extend our reach and impact, helping more operators implement effective, AI-powered responsible gambling measures.

“Together, we’re not only making gambling safer but also setting a new benchmark for the industry. We’re excited about the possibilities this partnership brings and look forward to making a positive difference in the gaming world.”

Back in July, Mindway AI formed a similar partnership with evoke, integrating its technology solutions onto its platform to bolster its player protection and responsible gaming protocols.