Blazesoft has enhanced its social casino portfolio by adding a new crypto-powered platform to its ranks with the launch of Yay Casino.
The US-facing social casino will differentiate itself from other Blazesoft platforms such as Fortune Coins, Zula Casino and Sportzino by offering alternative payment methods as players will be able to deposit using a range of cryptocurrencies.
Blazesoft has also confirmed that Yay Casino will offer games exclusive to that platform, while providing “a personalised approach towards VIP users”.
“As Blazesoft continues to grow, it’s important that we always stay close to our customers,” said Mickey Blayvas, CEO at Blazesoft. “Yay Casino is the result of an impressive team effort within the company, offering our American customers a product and experience truly tailored to their needs.
“We are now really excited for Yay Casino to get off to a great start, and as with all of our brands, provide the highest standards of customer experience, product offerings and player safety.”
The social casino industry continues to grow in the US. Last week, Rubystone President Jamison Selby discussed the rise of social casinos in the North American market, explaining that operators “can learn a lot about player demands” through these channels.
“A game’s success on a sweepstake platform can provide operators with valuable information about its popularity, offering useful insights into its engagement rates,” he said.
“This data can be extremely valuable to both operators and developers, allowing the former to reconsider their gaming catalogues and the latter to refine their gaming output and make needed changes.”