The rise of social media in the last ten years has changed the way businesses market to potential customers and this is no different for Amusnet.
Speaking to Danny Lee, Senior Journalist for CasinoBeats, Amusnet’s Chief Marketing & Communications Officer, Liliya Chatalbasheva, outlined the “three main pillars” of Amusnet’s marketing strategy.
She said: “First of all, it is value-driven and engaging content which positions us on social media based on the brand’s objectives for the year. Second is collaboration with influencers and streamers where we find various audiences aware of our content which we can work with to enlarge our brand proposition.
“[Finally], localisation of content is very important, especially when you do business growth and expansion in countries like Brazil and the whole of Latin America. So this is a priority for us to be relevant to local clients and players.”
At SBC Summit Lisbon, Amusnet invited Portuguese casino content streamer Tiagovski to its stand, allowing attendees and fans to meet the influencer. He also live-streamed himself playing some of Amusnet’s latest slot titles on his Discord channel.
According to Chatalbasheva, collaborating with streamers and influencers like Tiagovski, who has over one million followers on YouTube, helps to build “stronger bonds with local players” and the industry in general.
During the interview, Chatalbasheva also spoke about the importance of attending industry events, such as SBC Summit Lisbon, for Amusnet.
“These events contribute a lot to our both brand visibility and product communication,” she explained.
“Sometimes having one-to-one conversations and interactions with our clients, both potential and current, are much more compelling than having a traditional advertising campaign. So for us again this is more contacts and more possibilities and options for sponsorships and media coverage. For instance now we are a premium sponsor at SBC Summit which is a huge opportunity.”
To hear Chatalbasheva detail Amusnet’s marketing strategy, click HERE to watch the full video.
