888Bets has further strengthened its African footprint, landing expansion into Malawi.
It builds on the operator’s growth across Africa already, with it having a base in Angola.
Expressing his excitement over the expansion, 888Africa Coo-Founder and CEO, Christopher Coyne, stated on LinkedIn: “(I am) Delighted to announce that 888Africa has now launched into our seventh African market with Malawi. We are live from today [Friday, November 29].
“I’m so proud of the work of the outstanding 888Africa teams, too many to mention in the run to get us live, but I will note Alex Rutherford [888Africa Chief Growth Officer] for his work on licensing, and I’ll mention also Andrew Lee [Chief Revenue Officer], Steven McIntosh [VP of Product] and Zeljka Perkovic for their massive contributions on the project side.”
The firm emphasised that the key to expansion and success in the region is not solely relying upon its sportsbook, but through its “commitment to becoming an important part of the community”, as well as “delivering the biggest jackpots and most exciting games to building meaningful connections with the amazing people of Malawi, we’re here to make a positive impact”.
It continues the evolution of the operators as it adapts to market challenges and trends to ensure the most successful outcome is found.
Last year, the group acquired multinational African online bookmaker BetLion, in what was described as “A critical step” in its African expansion.
888 launched 888Africa in March 2022, a joint venture led by former The Stars Group (TSG) CMO Coyne.
On the BetLion takeover, Coyne remarked: “This acquisition is a critical step as we aim to create truly unique betting and gaming experiences for players across Africa.
“The talent and technology at BetLion is perfectly suited to our growth model and ambitions, and will help to further strengthen our offering as we look to build market-leading positions across Africa. We also look forward to working with our new colleagues and introducing new customers to our local brands.”
