EveryMatrix has confirmed Croatian expansion through a deal with ArenaCasino, delivering its first omnichannel turnkey platform partnership.
The partnership marks EveryMatrix’s first entry into Croatia, further diversifying its regulated market portfolio.
The new EveryMatrix powered omnichannel tech stack will replace ArenaCasino’s existing casino and sports platforms and transform its shop estate and online brand, providing retail, online and mobile customers with the ultimate, seamless multi-channel experience including a new single wallet.
Ebbe Groes, CEO & co-founder, EveryMatrix, said: “Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the Group.
“Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”
The omnichannel rollout is the first since EveryMatrix’s strategic acquisition of sports betting retail software developer Leapbit. EveryMatrix has since enhanced Leapbit’s retail offering with extensive live betting options.
Hrvoje Delalic, CEO, ArenaCasino, said: “We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and we firmly believe EveryMatrix is the ideal partner as we bid to take both our retail and online product offering to the next level.
“We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless and more rewarding user experience to our extensive customer base.”
