Pragmatic Solutions has linked with Rhino Entertainment Group to support the launch of the group’s sixth online casino brand, ‘Paratiisi’ on the Pragmatic Solutions PAM platform.
Tapping into the Pragmatic Solutions Player Account Management (PAM) platform, the operator will be enabled operators like Rhino to deploy multi-brand strategies while consolidating all technical services and operations on a single multi-tenant instance of the platform.
Ashley Lang, CEO at Pragmatic Solutions, said, “The launch of new brands is an effective way to further leverage existing marketing channels, expand appeal to new segments of players, improve localisation by launching new sites for specific markets, and to provide an alternative entertainment destination for existing players.
“Most of our clients operate across multiple regulated markets and deploy multi-brand strategies on single independent instances of our PAM platform, enjoying its extensive compliance functionality and multi-tenant architecture.
“Rhino is an incredibly successful partner and an excellent example of this fast-growth journey. We value their business and are committed to evolving our products and services to support their ambitious plans. We are proud to sustain their remarkable progress with our scalable, flexible technology and our client-centric work approach.”
Rhino Entertainment Group launched its first brand, CasinoDays, on the Pragmatic Solutions PAM platform in 2020. Since then, they have steadily rolled out other brands across multiple markets, such as Buusti Kasino, Lucky Spins, Raketti and Big Boost.
Ross Parkhill, CEO at Rhino Entertainment Group, said, “With Paratiisi, our highest priority is to offer players an exciting gaming experience, a selection of only the best games, strong commitment to safety and fairness, attractive daily cashback promotions, and excellent customer service.
By leveraging Pragmatic Solutions iGaming platform, with its wide portfolio of pre-integrated content, along with our own propriety Rhino Layer, powering our front ends and gamification features, we have been able to execute our multi-brand strategy and rapidly expand across our core markets.
Over almost 4 years that we have operated Rhino Entertainment on the Pragmatic Solutions platform, we have both grown as companies and business partners. We are excited with this latest rollout and looking forward to welcoming new players to the Rhino experience.”
