True passion can be a critical factor in ensuring that Slotjava continues to occupy a lofty position across any desired market, believes VP of Product, Ola Wallin.
Citing specific strategies undertaken in a bid to rise to an elevated position within the Italian online gaming market, Slotjava’s understanding on the nuances of players across the country is also crucial.
Built on a foundation of retail activities, Wallin stresses that Slotjava’s consideration of the uniqueness of the country and its people will see the brand continue to shine through next year and beyond.
In addition to the above, Wallin also elaborates on the importance of making sure that any partnership struck will be mutually beneficial, as well as the strategies that will be deployed to maintain momentum.
CasinoBeats: Slotjava and Nuovicasino each rank highly in Italy. What strategies did you deploy to ensure that this is the case?
Ola Wallin: We have worked with search engine optimisation for a long time. Back in the days, people had different strategies, very different from today.
I would say that today the main search engines have achieved their goal and the sites ranking in the top positions are the most appreciated by their audience.
It basically comes down to delivering a product that the audience engages with, and we constantly keep track of how users interact with our product to improve it and stay on top of our game.
CB: What nuances with regards to Italian players do you believe that each appeals to?
OW: Speaking for the free to play part and slot machines I would say that a lot comes down to game selection with the Italian audience. The Italian people have a strong legacy with physical slot machines in brick and mortar venues.
These game titles are still extremely popular and will continue to be so. It must be the nostalgia and the trust these people put into these game titles. I also think that Italian people are more nationalistic than the average country. The look and feel of an authentic Italian site is something I see as very important.
CB: How do you plan on retaining such a lofty position within the market and what challenges will you have to encounter in order to do so?
OW: We need to stay on top of our game. Continuously challenge and push us to give users a better product and a better experience. There is so much happening with the introduction of AI into our society, we try to be responsive and follow the latest trends on product development, ensuring that our users always can find the latest products, casinos and news on our sites.
CB: How crucial is ensuring that you strike the correct partnerships in maintaining this headway, and how do you assess these to make sure that they are the correct fit?
OW: You are only as good as your latest reputation, and we would never cut corners and recommend casinos which we haven’t done a thorough due diligence on. The people responsible for performing these due diligences have vast experience and have reviewed over 1000 casinos in their past.
We find this kind of in-house competence crucial as an independent review party, and we can’t disappoint our readers with recommending a casino not living up to our expectations as this would not benefit us long term.
CB: What strategies will you deploy to ensure that you make the necessary progress within Italy to keep appealing to players. What’s next for Slotjava and Nuovicasino?
OW: We work a lot with these sites as brands people remember. Our content should be cutting edge and a role model for other review sites when it comes to the time and effort put into testing the casinos.
The reason we went with a free to play slot machine focused site is that we are truly passionate about slots. This enables us to really cater for the different kinds of games everyone prefers, think of it like a cinema back in the days.
You had these big posters with the latest movies. If the movie didn’t become popular within a certain time even though it had that exposure, it was removed. It was also a delicate process to select movies that had the highest probability of becoming a success.
That is how we see slot machines, the ones we believe in are the ones we give the greatest exposure to.
