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NetBet has partnered with automation platform Flows to boost innovation and streamline its global operations. 

Under the partnership, NetBet will adopt Flows’ no-code automation platform to enhance efficiency, improve player engagement and solidify its market position.

The platform aims to eliminate development obstacles and reduce resource constraints, allowing NetBet to easily create and launch new features and products, from gamification tools to player protection measures.

Anna Olrik Wallenstein, Head of Operations at NetBet, commented: “Partnering with Flows is a key step forward, enhancing our efficiency and allowing us to deliver tailored player experiences faster. This collaboration underscores our commitment to staying a top choice in the online sports and casino markets.”

With this technology, NetBet can manage custom promotions, organise tournaments and address compliance requirements in real-time. 

James King, CEO at Flows, expressed his excitement about NetBet highlighting the value that Flows brings to the table.

“It’s fantastic to see a leading operator like NetBet truly recognise the value add that Flows can bring to the table,” King added. 

“From the very start, our mission has always been to simplify and accelerate the delivery of innovation throughout the digital landscape and it’s wonderful to see more and more companies adopting Flows into their tech stacks to do just that.”

In October, Flows signed a similar deal with Amelco, which saw operators powered by Amelco gain access to Flows’ advanced no-code technology.