LiveScore has unveiled former Premier League footballer Dimitar Berbatov as its official European brand ambassador.
The appointment covers both LiveScore Media and LiveScore Bet and aims to increase the company’s presence in the European market.
Berbatov is a Bulgarian football icon who enjoyed successful spells in the Premier League with Manchester United, Tottenham Hotspur, and Fulham.
The appointment follows a previous collaboration with LiveScore during the ‘Extra, Added Time’ campaign, highlighting mental health. As part of that initiative, LiveScore donated $309 to charity for every significant Premier League moment that happened after the 90th minute.
LiveScore CEO Sam Sadi welcomed Berbatov and referenced his ability to inspire fans on and off the pitch, making him the ideal appointment for the brand ambassador role.
Berbatov added that he was excited to continue to build on the momentum the partnership generated with the ‘Extra Added Time’ campaign.
The brand, more generally, is looking to expand further, recently appointing Timothy Oh as its first regional director for Asia. This follows a restructuring in November 2024, which impacted more than 100 roles.
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