Playtech and Pari Mutuel Urbain (PMU) have announced a partnership. The new deal will see the company’s poker platform and player engagement tools for the iPoker network.
The iPoker.eu network is one of Europe’s largest online poker portals, offering access to cash games, tournaments, leading features, and Playtech’s flagship release, Twister Poker. It’s available on Windows PC, Mac, Android, and iOS, and over 500,000 people play it monthly. The install base has over 1.5m unique accounts. It’s the world’s largest B2B poker supplier.
In a press release, Marat Koss, VP Interactive Gaming at Playtech, said: “We are thrilled to partner with PMU, a leader in the French gaming market. France is a key market for Playtech, and this collaboration continues to highlight our commitment to providing innovative and engaging poker solutions to our licensees needs, ensuring an engaging experience for their players.”
Founded in 1930, Pari Mutuel Urbain is one of France’s oldest and most successful gambling companies. While it is primarily known for its horse racing and sports betting services, it has recently expanded to include poker. Of the partnership, Stéphane Auffret, Product, Service and Innovation Director at PMU, added: “Partnering with Playtech and joining the iPoker network represents a strategic and significant step for PMU’s growth, allowing us to offer our players an unparalleled poker experience.”
“This collaboration will enable us to enhance our offerings including a multi-vertical access to poker through Turf and Sports Applications, and consistently deliver the best experience and technology to our players.” Auffret said: “We are confident that this partnership will significantly elevate our poker offerings and drive substantial growth in the French market.”
The new partnership sees Playtech expand in France on a broader scale. In July 2023, Playtech and La Française des Jeux agreed to bring its services and tools to the country. Now, with PMU, there are grounds for far more diversity across the country, given Pari Mutuel Urbain’s prestige and reputation.
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