THE PULSE OF THE CASINO INDUSTRY

White Hat Gaming makes US advancement with White Hat Studios launch

Relax Gaming and Booming Games have teamed up in a collaboration which will see the supplier’s catalogue of slots go live on Powered By Relax

White Hat Gaming has created a new casino content division – entitled White Hat Studios – which will introduce European-based slot and RNG table content into the American market. 

Following on from White Hat Gaming’s asset purchase of Blueprint Gaming’s catalogue of games and RGS for the US market, the new division will offer hundreds of slots, jackpots, RNG table and instant-win titles, with a roadmap that will consistently deliver new games and jackpot mechanics.

“We are delighted at the incredibly positive and enthusiastic response from operators to this new venture,” commented Andy Whitworth, chief commercial officer at White Hat Gaming. “We are moving at record pace and are excited to be able to offer content from one of Europe’s number-one suppliers to the US market for the first time.

“We cannot wait to offer our players top titles such as Eye of Horus and Ted, alongside Europe’s most popular jackpot product.”

White Hat Studios will go live with its first operators in Q1 2022, with planned state launches next year in Connecticut, Michigan, New Jersey, Pennsylvania and West Virginia. Operators in these states can also expect to benefit from promotional tools, localised slot and table content specifically designed for US players, as well as the ability to offer bespoke operator-branded slots and table content.

The standalone division will be a separate entity to White Hat Gaming’s PAM business and will combine experience from gaming suppliers, including NetEnt and Novomatic.

The launch of White Hat Studios from White Hat Gaming follows the company’s recent collaboration with Design Works Gaming which saw the latter’s entire portfolio of online casino content made available through the former’s platform.

James Ross

James Ross Journalist

James Ross is a multimedia editor and journalist with experience across reporting, audio production and digital storytelling. He specialises in industry news and multimedia content within the gambling and sports sectors.

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