Liam Machin
Liam Machin is a content strategist and gambling industry expert with experience in editorial production, media and communications.
Expertise
Liam Machin is an experienced content and editorial professional with a strong background in the gambling and iGaming industry. His work spans editorial strategy, communications and media production, with a focus on delivering high-quality industry content that supports both news coverage and commercial initiatives. Liam has played key roles in developing content frameworks, managing creative production and overseeing storytelling across digital and print platforms.
He is skilled at translating broad industry trends into clear, audience-focused narratives, with practical insight into the commercial and strategic forces shaping online gaming and sports betting. With experience collaborating across editorial, marketing and product teams, Liam brings a versatile perspective that blends content strategy with operational understanding, enabling him to contribute meaningfully to editorial direction, brand positioning and audience engagement in competitive media environments.







