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EveryMatrix has announced the launch of its new second generation bonus system, which the platform and software providers detail has gone live with

Marking a further instalment of its Unified Bonus System (UBS), EveryMatrix details that this latest instalment ‘is a modular bonus system to create, manage and report on bonusing for casino and sports products, that help operators to combine bonus programs and promotional packages that are activated by various triggers.’

PlayFrank has also introduced a unique levelling system designed to aid customer retention, with experience able to be acquired to level up, with players deciding when and how they get their rewards courtesy of ‘Reward Tracks.’

Sam Smit, PlayFrank Head of Marketing, said: “We recently launched our new gamification features based on UBS. UBS provides us with innovative tools which we use to reward players based on their gameplay.

“The innovative technology and flexibility contribute to tremendous bonus possibilities.  With easy API triggers, we can instantly reward our players while playing their favourite games and extend their gameplay.”

UBS gives operators the ability to ‘stay in control’ by managing campaign costs, grant counts, maximum bonus release amount, define a permitted bet amount range for each bonus program and configuring how breached bets should be handled.

Ebbe Groes, EveryMatrix CEO, added: “At EveryMatrix clients are always at the centre of everything we do. Seeing our latest developments through their experience, offers us a new perspective of the services that we offer.

“The launching of the Unified Bonus System solidifies and enhances our position in the industry, by providing our clients, like PlayFrank, a very comfortable service encounter in order to serve it further to their audience.”