The purchase sees Play’n Go offer poker for the first time while also boosting its hand in the number games and bingo sectors, as well as keno, digital scratchcards and mini games.
Proactive Gaming’s existing customer contracts, such as those with operators PAF and Idrottens Bingo, will continue under Play’n Go’s ownership.
Johan Törnqvist, CEO of Play’n Go, said: “We’re always looking to push the boundaries of what a supplier can achieve, and this acquisition will allow us to enter new verticals and build on our existing customer base.
“Proactive Gaming shares our omni-channel outlook and development expertise, which we believe will ensure a smooth transition into our pioneering brand as we enter 2018.”
Proactive Gaming’s Pål Burman said: “Although in different gaming verticals, we have the same high standards when it comes to new product development and this will help us grow more than the sum of our parts in the coming years.”