Online betting and gaming brand Coolbet, which is owned by the Estonian company StayCool OÜ, has added poker to its sportsbook and casino offering by joining the Microgaming Poker Network.
The MPN provides Coolbet with a comprehensive tournament schedule, a host of unique promotions and a popular live tour.
Anders Karlsen, Coolbet chief operating officer, said: “By joining the MPN, our brand and our players will benefit from a highly experienced and knowledgeable poker team.
“We want to bring sportsbook players closer to poker and vice versa, and we believe we can achieve this strategy by working with the best in the industry.”
Jean-Luc Ferriere, director of network games at Microgaming, added: “With their management group having 90 years’ combined online gaming experience, Coolbet has a clear strategy when it comes to its customers and target markets.
“The MPN is the perfect home to help Coolbet achieve its goals.”
Coolbet is already offering Microgaming igaming content, having gone live on the Quickfire platform in 2016.