First Look Games, which provides a direct link between game developers and online gaming affiliates, has launched to the market today.
Developed by TAG Media, First Look offers publishers worldwide game information, assets and content on the latest slots titles before anyone else, plus equivalent content on existing game studio catalogues.
This means game developers can interact directly with the publishers that promote their content to players.
The bespoke CMS platform lets developers upload game information and assets easily, in bulk or individually, while the Game Library function puts developers in control of the information and content used to promote their existing game titles to publishers.
First Look Premium is a unique product that supports the launch of a new slot title, allowing game developers to upload game information and assets two weeks before game launch, accessible by a number of qualifying affiliates.
These publishers can create content for their websites and other marketing channels, which remain hidden until the game officially lands in operator portfolios.
First Look Games also offers a Compliance Scanning service, powered by Rightlander, ensuring reviewed content is compliant in the UK. It also notifies of sites advertising their content of which they may be unaware.
Additional services include content creation and translation for igaming affiliates, and player focus groups, press releases and translation services for developers.
Tom Galanis, founder of First Look Games, said: “The platform we have developed connects game developers and affiliates, delivering tremendous upsides to both parties.
“Developers can rest assured that publishers receive accurate, compliant information for new and existing games, while publishers can access this information freely and, in the case of game titles launched through First Look Premium, before their competition.
“From a growth standpoint, we feel we are ideally positioned as a business to engage with a vast network of igaming publishers, thereby ensuring First Look Games becomes the ultimate marketing vehicle for game releases”.