LuckyCasino is to soon be under new ownership, following news that Fortuity Holdings, the parent company of the brands Viral Interactive operator, is to sell all of its assets to Glitnor Group.
Following the sale Daniel Eriksson, who has stepped down from his CEO role at Viral Interactive, to become head of business development at Glitnor, commented: “Being part of building Viral Interactive to where it is and developing the LuckyCasino brand has been a great experience.
“Joining Glitnor and driving their business development forward in this next period of growth is a challenge that I’m really looking forward to.”
Glitnor details that via this acquisition the group is “ideally positioned” to make additional manoeuvres into the Swedish market, after “recent regulatory developments in Sweden and the opening of the online gambling market to private operators in 2019”.
Martin Prantner, director of Fortuity Holdings, stated: “We’re delighted to have concluded this deal for the LuckyCasino brand which is powered by the Finnplay technology.
“We believe Johan and his team are uniquely placed in the market, given their track record of managing and scaling online casino brands in the past, and they shall therefore ensure the LuckyCasino brand is taken to the next level of growth.”
Johan Königslehner, Glitnor Group CEO, added: “Our team has many years in developing high-growth B2C casino brands such as Vera&John in emerging and mature regulated markets.
“We are tapping into the fast growing pay and play concept developing in Sweden and Finland with no account creation needed and instant withdrawals. We believe this concept is part of the future and shall be successful in the regulated Swedish market next year.”