Gaming and betting operator Superbet has migrated operations to technology provider Comtrade Gaming‘s online platform.

Comtrade Gaming’s iCore gaming platform will serve as the technology behind Superbet’s digital expansion.

“Having the right platform technology is a key component for our growth strategy,” said Sacha Dragic, CEO and founder of Superbet, an operator with a global player base and part of the Superbet group.

“We have been investing heavily in our own sportsbook technology and now combining this with Comtrade Gaming’s back-end platform gives us a market leading technology stack.

“Comtrade made a big promise on a very aggressive migration deadline and we have been very impressed with their commitment to deliver it on time,” said Dragic.

Comtrade’s iCore platform manages multi-channel operations to integrate retail and online operations. From a single back-office tool, iCore offers scalability for the highest player volumes and customisation properties, making the platform highly agile.

“We are absolutely delighted to be chosen as Superbet’s platform partner,” said Steven Valentine (pictured), director of interactive at Comtrade Gaming.

“Superbet’s plans are some of the most ambitious I have seen and you only have to look at the calibre of the team they assembled to know they are building something very special.”

Comtrade seeks to offer operators a bespoke product, whether that be specific individual elements that suit the operator’s needs, proprietary or third-party software.

Valentine continued: “Our commitment to excellence in platform technology continues to be our core business focus – iCore extends an operator’s multi-brand strategy with features such as automated bonusing, detailed player segmentation and reporting features to optimise player acquisition, retention and reactivation campaigns.

“Reporting modules consolidate management priorities and enable operators to
create and monitor roadmaps for multi-channel and online strategies. Delivering on the promises we make to our clients is built into our company’s ethos and we look forward to a very successful partnership with Superbet,” he said.