The Dallas Cowboys have announced National Football League (NFL) history has been made, as the franchise unveils a “unique partnership” with the WinStar World Casino, the first between and NFL team and a casino.
Located in Thackerville, Oklahoma, where sports betting remains illegal, the property is the first to align itself to an NFL franchise, following a relaxation of the rules forbidding land-based casino operators occupying such partnerships.
The new corporate sponsor, which sees WinStar become the official casino of the Dallas Cowboys, sees the granting of exclusive use of a team logos and marks, following the amendment passed by league owners.
Situated in close proximity to Texas-Oklahoma state-line, the Chickasaw Nation owned and operated entity has stressed that the tribe has always had a close connection with the city of Dallas, and the wider North Texas region.
Bill Anoatubby, governor of the Chickasaw Nation, commented: “Hundreds of Chickasaws live in the Dallas area, and the Dallas Cowboys are a vital part of the community.
“While this partnership is a great business deal, that is only one of the reasons we are excited to be involved with the Dallas Cowboys and the Jones family.
“Jerry Jones is committed to enhancing the quality of life of Arlington youth and others in the community, which aligns closely with our mission to enhance the overall quality of life of the Chickasaw people”
Jerry Jones, the owner and general manager of the Cowboys, has also been quick to lavish praise on the new partnership: “The Dallas Cowboys take great pride in aligning themselves with the best brands in the world.
“It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.”
The NFL began its new season yesterday as defending Super Bowl champions Philadelphia Eagles overcome Atlanta Falcons 18-12.
Dallas begin their season on at the Sunday at the Bank of America Stadium, against the Carolina Panthers.