Copyright : Mustansar Syed / 123RF Stock Photo

Casino gaming content developer NetEnt has announced its latest development, with the company unveiling the beta-launch of its own affiliate business.

Via a brand-new games section at, video slot fans will now be able to try out all the NetEnt games while at the same time receiving great bonus offers from operators.

NetEnt details that its affiliate business “is launched alongside a brand new and innovative game section at

“On the new site NetEnt fans can enjoy the full NetEnt portfolio, play their favourite games, find similar titles through playlists and themes and then go on to play the games they like with our secure and trustworthy affiliated operators.”

The overall aim of the new venture is to devise an offering that affords players the opportunity to enjoy the entire NetEnt gaming portfolio for free, whilst at the same time allowing operators to offer traffic driven bonuses to players that are interested in the full experience, playing for real money.

NetEnt’s media release went on to state that “working with affiliates is a proven method for operators to reach new customers in a cost-efficient way. The method is rapidly growing and has been successful in verticals like travelling and e-commerce.”

Offers and bonuses from LeoVegas, Casumo, Cashmio and ComeOn will be available to NetEnt fans through this beta-launch.

Therese Hillman, chief executive officer of NetEnt, explained: “This is both an important and natural step for us, positioning us in an attractive part of the value chain, as we continue to offer the ultimate entertainment experience.

“This new strategic initiative is a great way for us to strengthen our relationship with both operators and players.

“We know that we create entertaining slot games, and our brands have a strong position on the market with a lot of fans and dedicated players.

“Through our affiliate site we’ll be able to supply operators with traffic, and provide Netent fans with great content and offers when they play our games.”