NetEnt inks British Columbia Lottery agreement for debut Canadian entry

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NetEnt has revealed that it’s games are now live on the regulated market in Canada, following the successful completion of a technical integration.

A selection of titles from the online gaming content developer are now available for players, via the British Columbia Lottery Corporation (BCLC) and a further agreement with International Game Technology (IGT).

NetEnt’s first entry into the regulated Canadian market builds upon an existing relationship with IGT, which most recently saw its games go live with Norwegian operator, and World Lottery Association (WLA) member, Norsk Tipping.

After having previously agreed to supply the BCLC through its IGT link-up, integration is now complete and a range of the NetEnt portfolio “of world-leading games” is available to BCLC’s players through the IGT Connect integration layer, that the organisation is providing to the lottery.

The BCLC, like Norsk Tipping, is also a member of the WLA, the industry organisation for state-authorised lotteries around the world.

Therese Hillman, Group CEO of NetEnt, commented: “Launching our games to players in British Columbia is an important milestone for us in our expansion in North America.

“Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players.”

The gaming software giant has also made further moves into regulated markets this week, building upon the global strategy Hillman addresses.

NetEnt inked an agreement with Lithuanian operator TOP Sport, hailed as the “largest betting and gaming company in the country,” with a number of games now live as the firm continues to develop its interests on a worldwide scale.

”We follow our growth strategy by strengthening our position on regulated markets and we are very pleased that our popular games are now also available for players in Lithuania,” said Henrik Fagerlund, managing director of NetEnt Malta and chief product officer of NetEnt.