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Platform provider Connective Games has launched a new free-to-play poker game aimed at the US market.

Connective’s Social Gaming product offers a range of game formats including free to play, subscription and sweepstakes. Players can also access leaderboards and other features.

The launch of Social Gaming is a key part of Connective’s strategy to build market share in the US market. Due to the free-to-play nature of the game, available on desktop and mobile, it can be offered in all US states and other “pre-regulated” markets around the world.

Connective Games already offers a number of social poker and casino products via some of the biggest land-based and online gambling operators, including Swiss Casino and Spartan Poker, which launched free-play casino in anticipation of the regulations being deployed in India.

Serge Mukhanov, CEO of Connective Games, said: “We are delighted to be able to offer our operators partners yet another world-class social poker product for their players

“Social Gaming unlocks pre-regulated markets in the US and beyond for our partners and allows them to engage players while states push ahead with real-money casino and poker regulation, gaining that all important first-mover advantage.”

Rajeev Kanjanee, head of Spartan Poker, said: “Our partnership with Connective Games over the past few years has been a fruitful one. Their commitment to providing a stable and engaging gaming platform has propelled Spartan Poker to be a top performing brand in this market”.

Connective Games will officially unveil Social Gaming at G2E Las Vegas, which takes place on October 9-11.