Operators to tighten affiliate controls with Rightlander software update

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Affiliate compliance platform Rightlander has launched two news products to boost operators’ affiliate marketing activities, including a smart PPC Brand Bidding module.

Ian Sims, founder of Rightlander, said: “Since launching Rightlander at the start of the year, we have seen a huge number of tier-one operators embrace the technology as they look to improve affiliate compliance.

“With our PPC Brand Bidding module and Multi-Geo Affiliate Compliance Tracking tool, operators can now take this to the next level and extract maximum value from their affiliate partners, while ensuring they play by the rules.”

The PPC Brand Bidding tool scans Google Ads and monitors pay-per-click activity relating to predefined keywords, including an operator’s brand name and other key phrases.

Data is collected across each 24-hour period, capturing information that relates to time-sensitive PPC campaigns including ads that are day-parted. This offers operators a range of benefits, including the ability to identify those affiliates that are bidding for restricted brand keywords.

The PPC Brand Bidding tool works within most Google jurisdictions and uses localised versions of the search engine, capturing all PPC information including ad title, description, the position on the page and the URL to which the traffic is sent.

In addition, Rightlander has expanded the scale and scope of its affiliate landing-page tracker with its new Multi-Geo Affiliate Compliance Tracking tool, which now scans websites across multiple territories.

The tool means operators can identify potentially non-compliant text is being used on pages that link to their brands, as well as customised reports that allow operators to scan for old bonuses and old terms and conditions.

The tool also creates a list of sites where operator brands are mentioned or linked to in each jurisdiction they are active, including those sites of which they may be unaware.

Rightlander has signed up a number of leading operator partners including GVC, LeoVegas, bgo, Alea, Genting, Kindred Group, Videoslots, Gaming Realms and Red Queen.