NetEnt enhances New Jersey supply chain alongside Churchill Downs

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Online gaming content developer NetEnt has entered into a fresh US-facing customer agreement, after joining forces with gaming operator Churchill Downs for the regulated online casino market in New Jersey.

This marks the latest expansion of Churchill Downs Incorporated’s interactive division, with the Louisville headquartered racing, gaming and online entertainment firm chiefly known for its flagship Kentucky Derby event.    

“There is no doubt NetEnt games have proven to be player favourites in every market they have been deployed. We are looking forward to adding hit titles Jumanji, Starburst and Gonzo’s Quest to offer the best possible experience to our players,” stated Ian Williams, president of Churchill Downs Interactive.

This also continues the steps undertaken by NetEnt’s Americas subsidiary as it proceeds with its US and Garden State growth, with the provisions of its online casino games to gaming operator Churchill Downs the latest step.

Erik Nyman, managing director of NetEnt Americas LLC, added: “We are excited to start delivering our popular game titles to Churchill Downs, probably most known for its iconic flagship horse-racing event, the Kentucky Derby.

“With our thrilling game titles, I am confident that we will be an important contributor to growth in online casino for Churchill Downs.”

Nyman recently spoke to CasinoBeats about why and how the firm, who has held a US footprint since the fourth quarter of 2015,  can utilise its experience to accelerate progression: “As we only operate in New Jersey, we have limited business intelligence, but what we can see is that the player profile in Europe looks very similar to the one in New Jersey.

“This is good news as we can scale our operations, which will benefit our partners. The mobile penetration ratio is almost the same and, looking at game preferences, it’s also virtually identical.

“NetEnt prides itself on frequently releasing unique games, something we see is highly appreciated. Our branded game titles, such as Guns and Roses and Motorhead, have been very well received by players.”

To read the full interview click HERE.