Betsson Group is to offer the full portfolio of bingo content from Isle of Man-based gaming software specialist Microgaming.
Comprising online gaming brands including Betsson.com, Betsafe.com and Nordicbet.com, the Betsson Group holds licences in 11 jurisdictions with an established presence in key European regulated markets such as Denmark, Italy, Spain and the UK.
The new agreement with Microgaming gives Betsson full access to the software supplier’s entire bingo offering, as well as casino side games. This will begin with a launch across Betsson’s Scandinavian, UK and Spanish brands later this year, with more markets to follow in 2019.
Betsson players will be able to enjoy Microgaming’s leading HTML5 bingo client, which provides access to existing chat and game liquidity, delivering an engaging bingo experience on any device.
Players on Betsson’s online gaming brands will also benefit from a range of bingo variants, more than 450 Casino in Bingo side games, and access to the industry’s largest progressive jackpot network. Microgaming will also supply its flexible back-office suite and bingo managed services, which are used by major lottery providers in Europe.
Joey Hurtado, head of gaming at Betsson Group, said: “Microgaming boasts one of the most impressive bingo offerings in the industry and a proven track record in delivering high quality gaming products.
“We’re looking forward to taking our bingo offering to the next level with this deal, which we see as a further step to our commitment to provide the best and most engaging player experience in the industry.”
Andrew Clucas, chief operations officer at Microgaming, adds: “Established over 50 years ago, Betsson Group has incredible pedigree and boasts some of the most popular and trusted brands in the business.
“We are delighted to welcome the group in a deal that marks another endorsement of our ever growing bingo brand.”