Isle of Man-based gaming software specialists Microgaming has extended its relationship alongside Aspire Global, taking in a fresh launch in Denmark in the process.
The online gaming platform, a key customer of Microgaming since going live with online casino content via the Quickfire platform in 2016, has debuted the company’s bingo content within the nation.
Jov Spiero, vice president of sales at Aspire Global, commented: “Aspire Global is initially launching bingo with a Nordic operator, followed by Karamba. Availability will then be extended wider.
“The new bingo vertical launches on the company platform, offering an attractive, social addition to casino and sports, in line with the company’s long-term plan for strategic growth through a broader offering.”
Microgaming Bingo offers “unique and popular game types”, as well as customisable jackpots, physical prizes, in-client promotions, and hundreds of casino in bingo side games, including branded titles such as Jurassic World and Game of Thrones, in addition to also providing access to “the industry’s largest progressive jackpot network”.
Live in Denmark with Microgaming’s HTML5 bingo client, Aspire Global has access to a global liquidity pool and plans to expand its bingo offering into other jurisdictions.
Andrew Clucas, COO of Microgaming, added: “We welcomed Aspire Global to our growing customer base nearly three years ago. Building on the success of our relationship, we are delighted to support their growth and reach in key markets with the addition of our leading bingo product to their portfolio.”
This is the second bingo based deal in quick succession for Microgaming, who last week agreed a deal which saw Betsson Group, comprising online gaming brands including Betsson.com, Betsafe.com and Nordicbet.com, add the portfolio of content.
Via the agreement Microgaming gives Betsson full access to its entire bingo offering, as well as casino side games. This will begin with a launch across Betsson’s Scandinavian, UK and Spanish brands later this year, with more markets to follow in 2019.