Casino content developer NetEnt has announced a partnership with eight-time Champion Jockey Peter Scudamore MBE, as the company sets its sights on creating its first sports branded product.
The title is to utilise the image rights of Scudamore, whose voice will be used during the game’s free spin feature, whilst also including actual racing footage and themed in-game content.
Bryan Upton, director of game products at NetEnt, commented: “As one of the most revered jockeys and horse racing personalities of all time, Peter Scudamore is the perfect personality for us to partner with to launch our first sports-themed branded title.
“This is a landmark product for NetEnt, and we are sure slots players and racing fans will be thrilled with the results when the game launches next year.”
Due for release during the 2018/19 National Hunt season, the new title aims to capitalise on the excitement of the peak of the jumps season, as well as its world-famous highlights, the Cheltenham Festival and Grand National at Aintree.
Following Scudamore’s 15-year riding career, during which he recorded 1,678 winners, he became a trainer and is now one of the sport’s best-known and well-respected racing experts.
“From our first conversation, NetEnt’s commitment to innovation and passion for creating fantastic products was clear. I am delighted we are joining forces to launch a new slots game that will capture the unbeatable, exhilarating racing experience,” added Scudamore.
This development comes a short time after the organisation’s CEO Therese Hillman stressed that NetEnt is to look to drive forward its number of launches next year, as an increase of over 10 per cent in its third quarter revenues was revealed.
“The idea is to create a place where players can enjoy the complete portfolio of NetEnt games for free, while operators can offer bonuses to players that are interested in playing for real money,” said Hillman.
“This new service is a great way for us to strengthen our relationship with both operators and players. Our move into social casino proceeds according to plan, and we recently introduced a desktop version of our Facebook app in the US.
“Customers and players wish to have more games from us, and we aim to release a significantly higher number of new games in 2019 and going forward.