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Kindred adds Pragmatic Play casino content

Operator group Kindred is to offer online gaming content from Malta-based developer Pragmatic Play, after the two agreed a distribution deal.

Pragmatic Play products including its latest release Ancient Egypt Classic and the popular Wolf Gold will be made available to players of Kindred casino brands, including Unibet.

Melissa Summerfield, chief commercial officer at Pragmatic Play, said: “We are very pleased that Kindred Group will be delivering our content to its customers, allowing them to further their online casino and gaming experiences with our engaging and diverse range of mobile-first products.

“Pragmatic Play aims to make every game exciting, innovative and immersive, with a broad appeal that all players can love, and we are excited to deliver our products to Kindred’s brands.”

Cristiano Blanco, head of gaming at Kindred Group, said: “Pragmatic Play’s products are a natural fit for us as we continue to offer players only the most engaging online casino games.”

David Robertson, head of casino at Kindred Group, added: “With Pragmatic Play regularly releasing new content, we look forward to an exciting and fruitful partnership.”

Stewart Darkin

Stewart Darkin

Stewart has been in gaming journalism since 2012, working across online and land-based betting and gaming sectors, in both print and digital media. Following five years as editor of iNTERGAMINGi magazine, Stewart joined SBC in January 2018 to oversee the growth and development of the CasinoBeats brand. He has a wife, two kids, two dogs and two degrees, and – as a Spurs fan – continues to believe that the good times are just around the corner.

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