GiG to offer GutsXpress as Pay N Play revolution continues to gather pace


Gaming Innovation Group, which operates the Guts gaming brand, has launched  GutsXpress, built on Trustly’s Pay N Play technology and available in Sweden, Finland and Germany. is GiG‘s longest established brand. With that reputation as a foundation, GutsXpress seeks to offer existing and potential customers a new way of playing online casino games.

Regan Hobbs, managing director of Guts, said:“We’re really excited to have launched the GutsXpress Pay N Play product.

“Basically, it’s a no frills version of, where games are king, no promotions or bonuses,” said Hobbs.

“This is for customers whose motivation is to play beautifully crafted casino games, just straight-up game play. For those customers who prefer the full spectrum site and the benefits and UX it offers, is for them.”

Following GiG’s Pay N Play launch with in-house brand Thrills in November, this is the second launch with this registration and payments method this year.

Trustly’s Pay N Play system enables instant customer sign-ups without significant registration, greatly reducing the abandonments that result from the traditional, more drawn-out registration processes currently in place.

New customers can register and deposit funds quickly and safely with no lengthy account registration process. Login is also made simpler, with players having the option to use Bank ID as a quick way to log in.

Robin Reed, CEO of GiG, said of Pay N Play: “It will revolutionise the registration experience for players and enable higher conversion and retention while reducing churn.

“With instant deposits and withdrawals, this new system makes our promise ‘to provide fair and fun gaming for all’ stronger.”

GiG announced a strategic partnership with Trustly – for the deployment of Pay N Play across a range of brands – in September of this year.


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