The Oneida Indian Nation has recruited Caesars Entertainment to form an “innovative alliance for sports betting and marketing,” subject to National Indian Gaming Commission review and the New York State Gaming Commission’s issuance of sports betting regulations.
Following the approval and permittance of both issues, the licensing and branding agreement is to bring sports betting to upstate New York via ‘The Lounge with Caesars Sports” at Oneida’s Turning Stone Resort Casino, Yellow Brick Road Casino and Point Place Casino this year.
Ray Halbritter, Oneida Indian Nation Representative and Nation Enterprises CEO, commented: “When it comes to sports betting, Caesars is in a class of its own. We are pleased to be joining forces with this world-renowned gaming leader.
“Like Oneida Nation Enterprises, Caesars has built its business on exceptional service, as well as a dedication to constant innovation. These shared values create the perfect synergy for a meaningful long-term partnership.”
Furthermore, the new relationship is to also see Caesars sponsor a series of special player promotions and events at the Oneida venues, whilst the organisation is to also honour TS Rewards loyalty points at its properties, with Turning Stone, Yellow Brick and Point Place also accepting Caesars’ Total Rewards Points.
Christian Stuart, Caesars’ executive vice president of gaming and interactive entertainment, said of the new partnership: “We are eagerly awaiting the National Indian Gaming Commission’s review of this innovative new partnership involving a licensing and branding arrangement.
“The Oneida Indian Nation has already established Turning Stone as the preeminent New York gaming destination, which makes the property and its sister casinos fitting partners for Caesars.
“When it comes to partnerships, Caesars seeks collaborators who share our commitment to exceeding guest expectations, and we are confident that ‘The Lounge with Caesars Sports’ at Turning Stone, Yellow Brick Road Casino and Point Place Casino will be a top sports betting destination in New York.”