Gaming technology firm Scientific Games Corporation has announced the successful launch of digital game entertainment, alongside National Lottery Bulgaria.
Initially going live with the first in a series on online slot games, within a 24 hours period of the launch of nine player-favourite digital games, the titles had generated a total of over a half million Euros in sales.
Milen Ganev, managing partner for National Lottery Bulgaria, said of the agreement: “Scientific Games’ digital products have proven an excellent fit for National Lottery Bulgaria, outperforming our expectations within the first 24 hours of launch.
“Our players are engaging with the games immediately, and we see demand and repeat gameplay growing every day.”
The new partnership with Scientific Games is intended to build upon National Lottery Bulgaria’s presence in regulated European gaming markets, where it is striving to reach a plethora of new players via “a portfolio of immersive online games”.
Amongst the titles included in the launch in Bulgaria are 88 Fortunes, Giant’s Gold and Rainbow Riches, with Scientific Games stating that plans are in plan to launch more games with National Lottery Bulgaria during the first quarter of this year “to entertain a broader audience and drive player engagement”.
Steve Schrier, Scientific Games’ chief commercial officer of digital, added: “Our success in regulated European markets is made possible by customers like National Lottery Bulgaria, who seek to give their players a world-class and responsible gaming experience.
“We’re thrilled to work with them on additional game launches over the coming months, and we look forward to being a part of their success.”
This follows an enhancement of Scientific Games’ partnership with Caesars Entertainment, following a successful launch of sports betting at Harrah’s Philadelphia Casino and Racetrack through its OpenBet platform.
Allowing the utilisation of “world-class sports betting retail solutions,” the duo also commented that online and mobile sports betting solutions are set to follow within Q1 of 2019.
