Copyright : silvae / 123RF Stock Photo

Groove Gaming has unveiled the signing of “a significant content deal” with live casino platform provider PlayPearls, which it lauds as mutually beneficial.

Promising an array of “exciting developments in the online gaming world’s future,” PlayPearls also produces a variety of content offerings across betting games, poker, lottery and animation.

Vesa Lumielle, PlayPearls founder and chief executive officer, commented: “We’re delighted to announce this content deal with Groove Gaming. PlayPearls’ mission is to exceed the expectations of our clients and partners, and we are able to do that through this agreement.

“We aim to preserve the nostalgic prestige of traditional casinos, while expanding the power of social igaming, and riding the wave of the future with an enlightened and forward-looking platform like Groove Gaming.”

Online gaming content aggregator Groove Gaming which launched Groove LottoCity and Bingo Groove at ICE London earlier in the month, has a portfolio of proprietary and third party HTML5 video slots and table games, as well as over 1700 casino games alongside lotto, bingo, live games, scratch, multiplayer’s and sportsbook.

In addition to its ever expanding range of titles, further services offered by Groove Gaming include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Rebecca Sotomora, head of sales at Groove Gaming, added “We’re very excited to be able to make this content agreement announcement following ICE, giving us yet another reason to engage with the igaming community as a holistic ecosystem. This partnership has massive potential to grow even further and we’re both in a very strong position to capitalise on this.”

This follows the signing of an “exclusive partnership” with iDoBet, designed to extend the organisations reach within Africa as well as deliver “new ammunition” within sports betting.