Online instant win games provider IWG has announced the signing of a content based agreement alongside MRG, which has seen its portfolio of titles go live across the group’s brands.
The companies portfolio has been made available following integration via SG Digital’s open gaming system content aggregation platform, and sees a selection of IWG content, including the Cash Buster series, go live across its entity’s.
Leon Thomas, chief commercial officer at IWG, said of the latest commercial deal inked by the company: “Partnering with Mr Green is an important move for us, as it will allow us to further expand the reach of our games across the markets the operator group operates in.
“This latest agreement shows the demand for instant win games continues to grow across multiple jurisdictions. We’re thrilled that our games will now be available to Mr Green’s players, and look forward to providing them with more of our content for the foreseeable future.”
Online gaming operator Mr Green, licensed in UK, Sweden, Denmark, Malta and Italy, and holds a sportsbook license in Ireland, was purchased by William Hill in January of this year, with a recent survey showing that the company is the fifth most well-known brand in Sweden.
Jacqui Gatt, head of gaming at Mr Green, added: “We’re very pleased to have reached an agreement to integrate IWG’s award-winning content.
“They have built a reputation for delivering highly engaging games, and with the popularity of the instant win vertical growing exponentially, we’re very confident our players will enjoy what IWG has to offer.”
This follows a deal signed by Mr Green alongside land-based, online, social and mobile games developer High 5 Games, which has seen the latter continue its expansion strategies within Europe and the United Kingdom.
Under the terms of the agreement in excess of 20 H5G slot titles have been rolled out, including Secrets of the Forest, All That Cash, Double Da Vinci Diamonds, Thunder Buffalo and Valkyrie Queen.