Greentube has unveiled the company is embarking upon its first expansion into the Americas, after announcing its Colombian entry alongside Wplay, the first company to be granted an online gambling licence in the company almost two years ago.
As a result of the link-up the Novomatic interactive division has seen a premium selection of its slot, video bingo and table games be successfully and seamlessly integrated via the Greentube platform, with the titles now available for players through the company’s online portal.
Julio Cesar Tamayo Betancur, CEO of Wplay, said of the deal: “Our main goal is to give a unique experience to our users. Our deal with Greentube is a very significant one, as we are sure that with their comprehensive casino games portfolio, we will be able to not only create this unique experience for many players, but also expand our local market.”
Seeing its continuous expansion strategy result in a debut in the region, amongst the games to be available to players are slots such as Sizzling Hot deluxe and Lucky Lady’s Charm deluxe, in addition to video bingo titles such as 1-2-3 Bingo, Bingo 10 and many more.
Michael Bauer, Greentube’s CFO/CGO, added: “The online expansion into Colombia is another important step for us as it is the first market we have targeted in the Americas. We already know that our games are popular based on Novomatic’s success in the land-based market and our goal is to replicate that success online. Wplay is one of the key players in the market and we are excited about this impressive cooperation.
“Additionally, Greentube’s expansion into the Americas will continue to increase as we are in discussions with regulators and operators in New Jersey and Mexico.
“Furthermore, we will closely monitor developments in Argentina, Peru and other South American markets that are about to regulate, to identify any additional opportunities to expand our business there. We plan to consistently strengthen our focus on regulated markets in LatAm and the US moving forward.”