Aspire Global has teamed up with Vipps Holdings for the upcoming launch of Vipps Casino, which is expected to go live on the Aspire Global platform in H2.

The igaming solutions provider will be investing up to €1.5 million in the marketing of the new brand based on milestones set in the investment agreement.

Meanwhile, Vipps Holdings will be investing in the tech infrastructure and marketing in order to create unique features for the brand.

“We look forward to an exciting partnership with Vipps Holdings, said Aspire Global CEO Tsachi Maimon. “The veteran team brings extensive experience from leading iGaming companies in the Nordic market and together we will be creating a truly innovative iGaming experience.”

It comes just a few weeks after Aspire Global was handed a fine of SEK3m from Swedish regulator Spelinspektionen for failing to adhere to self-exclusion regulations in the country.

AG Communications, a Swedish-facing subsidiary of Aspire Global, said that its failure to integrate self-exclusion system from 1 January was down to a technical fault – one that was it was able to rectify just two weeks later.

Unfortunately, problems persisted which left Spelinspektionen to conclude that AG Communications had not properly adhered to its strict regulations until 8 February, more than five weeks after integration should have been completed.

However, the regulator opted against revoking the licence, choosing instead to issue the fine with an official warning after accepting that AG Communications had taken action over the matter and conversed with them during the process.