Karolina Pelc appointed Group CPO for Games Marketing and Felt Gaming


Karolina Pelc, the former LeoVegas casino director and VP for innovation at SG Digital, has joined CEO Chris Reynolds, a former managing director for the British Horseracing Board, as part of the executive team for the group consisting of Games Marketing and Felt Gaming.

Established in 2003, Games Marketing is a leading provider of proprietary table games, owning the exclusive worldwide online rights to more than 50 popular table games such as 21+3, Perfect Pairs, Caribbean Stud poker and Double Ball Roulette, with licensing deals in place  with giants such as Evolution Gaming, NetEntPlaytechbet365, PokerStars and many others.

Games Marketing also holds the exclusive digital distribution rights to Galaxy Gaming’s table game portfolio and is a leader in the licensing of Hollywood entertainment brands, having previously packaged high profile deals such as South Park for NetEnt, Sharon
Osbourne for Gala and The Osbournes for Microgaming.

In her new role as CPO, Pelc will focus on identifying and exploiting new commercial
opportunities for Games Marketing products as well as joining Felt Gaming CEO John
Parsonage in creating distinctive competitive advantages for the company and positioning
Felt as the industry-leading proprietary casino table-games supplier.

“This opportunity is a perfect fit for me,” said Pelc. “I thoroughly enjoy working with table games and live casino products and, in this role, I get to engage with both B2B suppliers as well as operators, collaborate on new ideas and strive for innovation together.

“I am also very excited about the future plans for the business within the sphere of social and live casino segments which will bring something completely new into these rapidly growing areas.”

“Karolina brings in depth industry knowledge and expertise to our fast growing business,
which will help us diversify and expand on the solid base we have built over the past 15
years” said Chris Reynolds, CEO at Games Marketing. “Karolina’s previous experience  within leading operators such as Betsson and LeoVegas will add a new perspective and enhance our understanding of and ability to meet operator needs.”

Pelc has previously held a variety of roles within product and marketing, is a vocal
ambassador for gender diversity in online gaming and has been voted top 10 Most Influential Women in 2018, as well as Top 25 People to Watch in 2019.

Karolina Pelc also acts as Strategic Adviser to the Basic Strategy Consultancy. In September, she will once again speak at the CasinoBeats Summit in London.