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Casino content developer Pragmatic Play has announced that its entire live casino environment has debuted with online gaming operator 1xBet, under the terms of a new partnership.

Emanating from its newly-built studio, Pragmatic’s bespoke solution features branded gaming equipment, tailored game types and preferred dealing styles, designed to provide the organisation with an exclusive environment.

A statement on behalf of 1xBet said: “We are thrilled to be rolling out Pragmatic Play’s custom solution, with the dedicated environment surpassing our expectations and significantly enhancing our brand exposure.

“Their professional and creative approach coupled with 24/7 support and risk management services sets Pragmatic Play’s offering apart. It is great to be working with them.”

In the midst of a series of new title launches, Pragmatic’s most recent agreement prior to this came alongside European gaming operator Interwettenwho also adopted its live casino suite.

Melissa Summerfield, chief commercial officer at Pragmatic Play, added on the latest deal: “This is an important milestone for Pragmatic Play, underlining our live casino offering’s ability to stand out in a crowded marketplace.

“Our dedicated studio solution provide operators with unparalleled opportunities for improving acquisition and retention, while boosting their autonomy with the ability to host live promotions and set their own tournaments. We are delighted the product’s potential has been recognised by an operator as highly regarded as 1xBet.”