RakeTheRake’s managed affiliate brand Crypto Casino has become the first white label partner of FunFair Technologies, following a successful launch with the blockchain casino platform provider .
FunFair’s first external white label, Crypto Casino, is set to tap into the “rapidly growing millennial blockchain casino audience,” with FunFair stating that the sector has already seen the equivalent of a billion dollars wagered in 2019 alone.
The brand is to also gain instant access to FunFair’s audience of 65,000 fun token holders, along with its “vast” player base cultivated via its affiliate program.
Karim Wilkins, founder and CEO at RakeTheRake, commented: “Becoming FunFair’s first white label with Crypto Casino gives us great satisfaction. We’re extremely confident in our brand, the platform and the innovative affiliate technology, and we can’t wait to take Crypto Casino and its players to the moon.”
Crypto Casino is RakeTheRake’s first foray into both the online casino space and blockchain, as it strives to demonstrate how FunFair’s platform can offer those, who may have previously been deterred, a low-cost, easy to integrate and successful casino operation.
Encapsulating FunFair technology alongside its ever growing suite of titles, Crypto Casino has set an overall ambition to “raise the standard of blockchain gaming”.
Jez San, co-founder at FunFair, explained: “Crypto Casino’s launch is a major landmark on the FunFair roadmap, and we’re excited to partner with expert marketeers in RakeTheRake who will drive further adoption to our gaming ecosystem.
“We continue to update our platform to ensure it’s as user-friendly for those with and without crypto knowledge, and working on the next steps with RakeTheRake and its Crypto Casino players will confirm our position as the leading blockchain gaming provider.”
Earlier this year FunFair outlined its roadmap for the period ahead, emphasising a necessity to deliver a strong mobile offering, adding that games will be optimised for smaller screens along with the platform, KYC process and wallet.