William Hill makes New Mexico play alongside Inn of the Mountain Gods

William Hill US is to make its entry into New Mexico, after entering into an agreement with the Mescalero Apache Tribe to launch a sportsbook at Inn of the Mountain Gods this summer.

Marking the firm’s debut in the Land of Enchantment, as well as a first tribal agreement outside of Nevada, the sportsbook, as well as being powered by William Hill, is to also utilise the company’s risk management and proprietary technology in its day-to-day operations.

Bettors at the Inn of the Mountain Gods, situated three house southeast of Albuquerque, will also have access to the company’s wagering technology, kiosks and in-play menu.

“Working with the Mescalero Apache Tribe and the National Indian Gaming Commission on this partnership agreement was important to us,” commented David Grolman, president of retail for William Hill US. “Inn of the Mountain Gods is one of the premier resorts and casinos in the southwest, and together we plan to bring a first-class experience to sports fans in the region.

Striving to be open in time for the National Football League season, which commences on Friday 6 September when the Green Bay Packers visit Chicago Bears’ Soldier Field, the sportsbook is to be located between the big game sports bar and the apache spirit slub, and will feature 12 43-inch television screens. 

Frizzell Frizzell Jr, chief operating officer at Inn of the Mountain Gods, added: “Over the years, our customers have come to expect a high level of service and the best casino offerings possible. Our sportsbook will be no exception. 

“Together with William Hill, we will offer state-of-the-art betting technology, and innovative wagering opportunities including in-play options. We know this is something our customers have been looking forward to, and we’re thrilled to be able to partner with the best in the business to bring it to them.”

Despite having no sports betting legislation in place New Mexico casinos enter sports betting due to gaming compacts within the state, which forbids bets on games involving the University of New Mexico or New Mexico State University.