Swansea City becomes Yobet’s first UK-based sports sponsorship

Online gaming and betting firm Yobet has entered into its first UK-based sports sponsorship, after unveiling a multi-year agreement alongside Swansea City Football Club.

The Championship side sees Yobet, which offers casino, gaming and sportsbook, become official shirt sponsor and principal betting partner.

Under the terms of the agreement Yobet is to feature on the front of the first team’s home and away shirts for the full duration of the upcoming season.

Derek Tan, commercial director, Yobet, said of the agreement: “Yobet are very excited to become the principal club partner and official shirt sponsor with such a historic football club, and truly delighted to support the team and fans of Swansea City in their push for promotion.

“We are immensely proud to support the City in their 50th Anniversary Celebrations. We look forward to working with this proud football club, and their loyal fan base from the 2019-20 season, and see this exciting partnership as an important and integral part of our expanding sport sponsorship portfolio.”

A further strand of the agreement is to see Yobet feature prominently across all training kits worn by first-team players, coaches and back-room staff.

However, due to advertising legislation all junior sized retail shirts are to remain logo free.

“We’re pleased to be the first club Yobet has chosen to partner with to mark their debut into the English Football League,” added Chris Pearlman, Swansea City COO.

“They’re a fresh-faced brand that’s eager to make an impact as they catapult into the sports sponsorship arena.

“We were keen to align with a brand that shares the same robust vision and understands the immediate needs of the club with regards to growth, stability and legacy.

“We look forward to working with Yobet over the course of the season as they look to grow their brand globally.”

Swansea becomes the latest club to unveils its sponsorship deal for the forthcoming season, after Leeds United announced a two year extension to the existing sponsorship deal alongside 32Red last week.