Green Jade boosts player engagement with CompetitionLabs alliance

Online slots developer, Green Jade Games, has placed player engagement and entertainment at the forefront of a new partnership with gamification and real-time engagement specialists CompetitionLabs.

Under the terms of the new agreement, Green Jade will focus upon adding new gamification elements to its full suite of slots and future releases, which is set to encompass tournaments, missions, achievements and rewards with Hammer of Fortune set to be the first game to launch with these features. 

Benedict McDonagh, chief executive officer of Green Jade Games, said of the new agreement: “Partnering with CompetitionLabs allows us to include incredible gamification features in our slots without having to divert resources to developing these features in-house at a time when we are 100% focused on launching our first run of games. 

“Offering tournaments and missions within our slots, and rewarding players for completing them, brings another dimension to our slots and makes them even more exciting and entertaining to play and we look forward to seeing how players respond.” 

The alliance with Competition Labs comes shortly after Green Jade received its supplier licence from the UK Gambling Commission, allowing it to offer its casino games to operators and players in the country for the very first time. 

Green Jade will be able to create, test and launch new promotions alongside CompetitionLabs through its ability to combine data sources and leverage in-game data. 

Julian Steinwender, CPO of CompetitionLabs, added: “We are very excited about our collaboration with Green Jade Games and their vision to leverage, and link CompetitionLabs across all elements of the game in a true end to end approach to unlock a new level of engagement and player experience.  

“Their innovative game content and focus on player enjoyment make them an ideal partner to push the boundaries of player engagement forward together.”