New York-based Seneca Resorts & Casinos has been named the Official Casino of the Buffalo Bills by Pegula Sports & Entertainment.
To support the Bills, Seneca Resorts & Casinos will continue to provide pre-game fan activities in Labatt Scoreboard Square at the West Endzone.
“We are thrilled to announce our partnership with the Buffalo Bills and expand our relationship with Pegula Sports & Entertainment,” said Melissa Free, Senior VP of Marketing/CMO, Seneca Gaming Corporation.
“Seneca Resorts & Casinos always strives to elevate our guest experience and this partnership brings even more opportunities for play both on and off the field. This is a collaboration of great teams coming together!”
The exclusive partnership will be extended to the newly-branded Seneca Studios at One Bills Drive, the home of One Bills Live and The Instigators, which will be simultaneously streamed on WGR 550 and MSG.
“Seneca Gaming’s commitment to elevating the guest experience is directly in line with our goal of focusing on the fan,” added Dan Misko, Pegula Sports & Entertainment’s Senior Vice President of Business Development.
“We’re proud to expand our partnership with Seneca Resorts & Casinos and work together to create memorable experiences for Bills fans, who we place first in all that we do.”
To kick off the new partnership, the duo will come together to launch the Ultimate Billieve RV Giveaway, in which the winner will receive a 2019 Thor Motor Coach Four Winds 25v and a pair of 2020 Buffalo Bills season tickets, complete with parking in the New Era Field RV lot.
In addition to the giveaway, the casino has confirmed that those who visit one if its casinos within 48 hours of a Bills home game and display their ticket will receive ten bonus entries in the sweepstakes along with free slot play.