Las Vegas headquartered Scientific Games has announced that it is once again collaborating with the National Council on Problem Gambling, as it joins global lotteries in the “Gift Responsibly. Lottery Tickets Aren’t Child’s Play” responsible gaming campaign.
Joining widespread support for the initiative, it follows the company participating in the ‘Gift Responsible’ campaign during 2018 which also brought US, Canadian and international lotteries together.
“Scientific Games is one of the first companies to be certified by the World Lottery Association as a responsible gaming supplier,” stressed Pat McHugh, group chief executive of lottery for Scientific Games.
“We support a number of leading responsible gaming organisations like the National Council on Problem Gambling, and we work closely with lotteries and retailers to help prevent those under 18 from playing lottery games.
“Additionally, we are continually innovating new technologies like our advanced SG vision technology, which helps protect against underage lottery purchases at retail.”
McHugh also emphasised Scientific Games’ ongoing commitment to such issues via the recent announcement of Carla Schaefer to the role of vice president of responsible gaming in lottery.
Schaefer is to lead the firm’s strategy to further promote responsible gaming in its lottery business, as well as working to leverage data and predictive analytics to implement products and programs to further drive awareness for, and mitigate the potential of, problem gaming before it becomes an issue for any player.
“Social responsibility and integrity are cornerstones of Scientific Games, and we are extremely proud to stand with our lottery customers and the National Council on Problem Gambling in maintaining responsible play throughout the Lottery industry,” said Schaefer.
“Lottery games are created to entertain, and intended to be played by adults. Lottery games are not child’s play, and we urge everyone to share this important message during the holiday season and always.”